In the era of digital, achieving a good ranking in Google search results has become vital for sending visitors to your website. Yet, this is not simple; your ranking is influenced by many factors, not least of which is the contest for your targeted keywords. For those just launching themselves online, a rigorous and well thought out plan for doing keyword research is essential. Though many top-tier keyword research tools come with hefty price tags, there is a free tool that Google supplies, called Keyword Planner, which can be very helpful for doing keyword research.
Understanding the Search Landscape
When you look for something on Google, you might notice that the search engine does not show every result on a single page. Instead, it shows a limited number of results, which makes it easier for users to find exactly what they’re looking for among thousands of options. For example, if you searched “how to draw monkey faces,” you might see that Google estimates there are 1,500 results. However, this number is often inflated, as the true number of pages containing that exact phrase is likely much lower.
To evaluate the keyword competition, you can use your search engine’s quotation marks feature. This will find you pages in its indexed set that only match the exact phrase you are interested in. Of course, just using the feature doesn’t tell you much. You should also look at the number of results returned and the number of pages required to display those results. For instance, if you examine the results for “how to draw monkey faces,” you might find only 22 relevant results across three pages.
Performing Keyword Research Step-by-Step
1. Access Google Keyword Planner: Begin your keyword journey by going to the Keyword Planner tool in Google Ads. Since you are just getting started with this tool, remember that it is completely free and easy to use. To access the tool, find the “Tools” option in the Google Ads interface, and select “Keyword Planner” to get started.
– The next step is to focus on the results you obtained. Select the “Keyword Ideas” tab. As a novice user, you may want to concentrate on using the tool to find keywords that receive between 50-300 searches per month.
2. Evaluate Keywords Against the Competition: Once you have a collection of potential keywords, use the method outlined above to ascertain precisely how many results each keyword is generating. To do this, you’ll need to type a specific code into the URL field of your browser, which will then tell you how many search results you’re really getting. You should be aiming for keywords that are coming back with fewer than 100 results or 10 pages total, as this will mean you’re working with lower competition.
3. Assess Traffic Potential: Although some marketers might disregard keywords with little traffic, it’s vital to see the value in amassing a collection of low-competition keywords. They can cumulatively pull in traffic that is, after all, likely to get funneled into your site. Also, by targeting them instead of high-competition keywords, you’re diversifying the chances your various pages have of ranking in search engine results.
4. Increase Difficulty Gradually: Once you’ve achieved some victories and gained a bit of experience with less challenging keywords, start to focus on more challenging ones. Shift your attention to harder terms and do this incrementally. You’re building confidence and motivation when you do this.
Digital Advertising Considerations
Evaluating the effectiveness of a digital marketing agency can be a difficult endeavor, especially if one has not previously partnered with such an entity. Before making a commitment, here are a couple of essential steps to take:
-Pinpoint Your Objectives: The first thing to do is articulate why you want to choose the entity that you are examining. They should be reasons that make sense to you and that nearly compel you to choose the agency. The clearer your rationale, the better a setup it is for an effective partnership.
Look into Their History The next thing to do is to look at the past performance of the agency you are considering. You want to see that they have a history of good client reviews and that what they have done in the past aligns with what you want to achieve.
To sum up, effective keyword research is basic to making your webpage more visible on Google. Using tools such as Google Keyword Planner and comprehending the competitive environment allows you to build a successful strategy that will push more traffic to your site.
